{"id":1809,"date":"2024-04-29T21:06:51","date_gmt":"2024-04-29T20:06:51","guid":{"rendered":"https:\/\/univerzitetps.com\/?p=1809"},"modified":"2024-04-29T21:06:52","modified_gmt":"2024-04-29T20:06:52","slug":"interdisciplinarna-kreativna-radionica-spajanje-marketinga-i-dizajna-za-buducnost","status":"publish","type":"post","link":"https:\/\/univerzitetps.com\/en\/interdisciplinarna-kreativna-radionica-spajanje-marketinga-i-dizajna-za-buducnost\/","title":{"rendered":"Interdisciplinarna kreativna radionica: Spajanje marketinga i dizajna za budu\u0107nost"},"content":{"rendered":"<p>U cilju inoviranja nastavnog procesa i podsticanja zainteresovanosti studenata profesorice marketinga prof. dr Biljana Ra\u0111enovi\u0107 Kozi\u0107 i prof. dr Kristina Bobrek Macanovi\u0107 odr\u017eale su kreativan \u010das sa studentima Studijskih programa Grafi\u010dki dizajn i Menad\u017ement i marketing.<\/p>\n\n\n\n<p>Tema \u010dasa i radionice je bila \u201eMarketing u dizajnu, dizajn u marketingu\u201c. Klju\u010dna pitanja na koja su studenti, zajedno sa profesoricama, tra\u017eili odgovore su bila:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Da li je ono \u0161to dizajner misli, uvijek i ono \u0161to potro\u0161a\u010d misli?<\/li>\n\n\n\n<li>Da li razumiju \u0161ta je uloga i sadr\u017eaj Istra\u017eivanja tr\u017ei\u0161ta?<\/li>\n\n\n\n<li>Kako studenti marketinga razumiju posao i ulogu grafi\u010dkog dizajnera i obrnuto kako grafi\u010dki dizajner razumije ulogu i posao kolega iz sektora marketinga? Kako gledaju na veze? Kako razumiju razlike?<\/li>\n<\/ul>\n\n\n\n<p>Nakon toga, u interdisciplinarnim timovima studenti su pristupili kreativnoj radionici, koja je imala za cilj kreiranje medija mix za razli\u010dite profile potro\u0161a\u010da, ali za isti proizvod. Cilj radionice je bio da se na konkretnom slu\u010daju iz prakse primijene ste\u010dena znanja.<\/p>\n\n\n\n<p>Uspje\u0161na prezentacija radionica je potvrdila da rad u timovima, interdisciplinarni pristup i u\u010denje po principu case study metode ostvaraju va\u017ene efekte na kompetencije studenata.<\/p>\n\n\n\n<p>Kona\u010dno, studenti su dali odgovore na pitanja: Gdje vide budu\u0107nost profesija? U kom pravcu idu grafi\u010dki dizajn i marketing?<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" data-id=\"1811\" src=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/1.jpg\" alt=\"\" class=\"wp-image-1811\" srcset=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/1.jpg 900w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/1-300x225.jpg 300w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/1-768x576.jpg 768w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/1-16x12.jpg 16w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/1-100x75.jpg 100w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/1-480x360.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" data-id=\"1812\" src=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/2.jpg\" alt=\"\" class=\"wp-image-1812\" srcset=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/2.jpg 900w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/2-300x225.jpg 300w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/2-768x576.jpg 768w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/2-16x12.jpg 16w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/2-100x75.jpg 100w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/2-480x360.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" data-id=\"1813\" src=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/3.jpg\" alt=\"\" class=\"wp-image-1813\" srcset=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/3.jpg 900w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/3-300x225.jpg 300w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/3-768x576.jpg 768w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/3-16x12.jpg 16w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/3-100x75.jpg 100w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/3-480x360.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" data-id=\"1815\" src=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/4.jpg\" alt=\"\" class=\"wp-image-1815\" srcset=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/4.jpg 900w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/4-300x225.jpg 300w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/4-768x576.jpg 768w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/4-16x12.jpg 16w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/4-100x75.jpg 100w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/4-480x360.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" data-id=\"1814\" src=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/6.jpg\" alt=\"\" class=\"wp-image-1814\" srcset=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/6.jpg 900w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/6-300x225.jpg 300w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/6-768x576.jpg 768w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/6-16x12.jpg 16w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/6-100x75.jpg 100w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/6-480x360.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" data-id=\"1816\" src=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/7.jpg\" alt=\"\" class=\"wp-image-1816\" srcset=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/7.jpg 900w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/7-300x225.jpg 300w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/7-768x576.jpg 768w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/7-16x12.jpg 16w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/7-100x75.jpg 100w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/7-480x360.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"675\" data-id=\"1817\" src=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/9.jpg\" alt=\"\" class=\"wp-image-1817\" srcset=\"https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/9.jpg 900w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/9-300x225.jpg 300w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/9-768x576.jpg 768w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/9-16x12.jpg 16w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/9-100x75.jpg 100w, https:\/\/univerzitetps.com\/wp-content\/uploads\/2024\/04\/9-480x360.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:900px) 100vw, 900px\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>U cilju inoviranja nastavnog procesa i podsticanja zainteresovanosti studenata profesorice marketinga prof. dr Biljana Ra\u0111enovi\u0107 Kozi\u0107 i prof. dr Kristina<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":1810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4],"tags":[],"class_list":["post-1809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-novosti"],"_links":{"self":[{"href":"https:\/\/univerzitetps.com\/en\/wp-json\/wp\/v2\/posts\/1809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univerzitetps.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/univerzitetps.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/univerzitetps.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/univerzitetps.com\/en\/wp-json\/wp\/v2\/comments?post=1809"}],"version-history":[{"count":1,"href":"https:\/\/univerzitetps.com\/en\/wp-json\/wp\/v2\/posts\/1809\/revisions"}],"predecessor-version":[{"id":1818,"href":"https:\/\/univerzitetps.com\/en\/wp-json\/wp\/v2\/posts\/1809\/revisions\/1818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/univerzitetps.com\/en\/wp-json\/wp\/v2\/media\/1810"}],"wp:attachment":[{"href":"https:\/\/univerzitetps.com\/en\/wp-json\/wp\/v2\/media?parent=1809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/univerzitetps.com\/en\/wp-json\/wp\/v2\/categories?post=1809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/univerzitetps.com\/en\/wp-json\/wp\/v2\/tags?post=1809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}